ISLAMABAD (Web-Desk); Amid growing regional cooperation and geopolitical shifts, media leaders from Shanghai Cooperation Organization (SCO) member states gathered for a high-level forum aimed at fostering deeper journalistic collaboration and shared narratives.
At the opening session, Fu Hua, Director-General of China’s state-run Xinhua News Agency, urged media organizations across the SCO region to build unity through communication and work collectively toward inclusive development.
Fu Hua highlighted the importance of establishing a common voice that accurately reflects the achievements and aspirations of SCO member countries. “We must strive to speak a common language that captures the depth of our cooperation and the progress we are making together,” he said, emphasizing the need for media to fully portray the efforts of SCO nations in unlocking new areas of potential collaboration.
He underscored the importance of embracing authentic multilateralism and warned against hegemonic practices and unilateral power dynamics in global affairs. Fu called on the media to spotlight the constructive role of the SCO in global governance reforms, and to offer a balanced counter-narrative to dominant Western discourses.
According to Fu, the SCO has grown into a powerful regional platform that not only focuses on traditional areas like trade, security, and cultural exchange but is now expanding cooperation in digital connectivity, environmental protection, healthcare, and innovation. In this context, he said, the media’s role in telling accurate, meaningful stories has become increasingly vital.
By promoting truthful reporting, countering misinformation, and highlighting positive developments, Fu argued, media institutions can reinforce public trust and deepen mutual understanding among SCO populations. He called for greater collaboration among news agencies to promote people-to-people ties and present a more representative view of the region’s contributions to global peace and sustainable development.
The forum brought together senior editors, journalists, and communication professionals from SCO countries to explore avenues for information exchange and cooperation. Participants discussed the need for unified messaging and the role of the press in shaping public opinion and international narratives.
Fu concluded by reiterating Xinhua’s commitment to enhancing media partnerships across the SCO and beyond. He emphasized the agency’s willingness to work closely with regional counterparts to strengthen voices from the Global South and contribute to a fairer and more balanced international media landscape.
